A complete brand identity for a new restaurant from legendary butcher Dario Cecchini. For Dario Cecchini’s first restaurant, sbe needed a unique brand identity that articulated its founder’s singular worldview, crafting a look and feel that honored the legacy, the poetry, and the passion of the ancient art of butchery.

Krispy Rice is a groundbreaking experience in dining: the first international fast-casual sushi restaurant. Named after one of the iconic food creations of Chef Katsuya Uechi, Krispy Rice is a younger, hipper, more energetic version of the Katsuya brand. Removing reservations and elitism, focusing on enjoyment, vibrance, and entertainment in the world of Sushi.

La Gente is a delivery-only, LA-based taco ghost kitchen. Nodding to LA’s showbiz heritage, it brings a mascot front and center. Pulling inspiration from pre-show character designs of the 1950’s, “Showtime” combines nostalgic illustrations with modern typography and design elements, creating a brand ready to own the spotlight.