In partnership with AT&T and META, the Mill created a game-like effect for the 2022 NCAA March Madness Tournament. This futuristic inspired basketball game let users control a basketball player with their face, play mechanics included “Raising Your Eyebrows” to dribble, “Dodge Left or Right” to get around a defender, and “Screaming” to trigger a high flying 360° degree slam dunk. The unique IP was designed to be a unique property that can be used for future iterations.

Teamed up with Draft FCB, to develop a snapchat AR filter for National Egg Day. The experience let users scan an egg to receive a coupon for a free Jimmy Dean sausage.

At The Mill, we created a series of “remixes” of classic Liberty Mutual broadcast spots to surprise and delight audiences on social channels.

Main title sequence for Comedy Central show “Detroiters”, that follow two optimistic advertising men as they view the city of Detroit through rose-colored glasses. We took key selects from the pilot episode and drew on top of them frames to create this whimsical opening.

For “Explanada Puebla,” a super-shopping experience in Mexico, we created a flexible content system of vibrant and unpredictable moments to greet local shoppers. Forty-five square video assets comprised of live-action, stock, and 2D animation that each tells a different part of Explanada’s story. The rich tapestry communicates the spirit of Explanada: every day (and every experience) is unexpected and unique.

Broadcast spot for Sailor Jerry's "Live Outside the Lines" campaign. I printed Sailor Jerry's artwork onto transparent paper and did a simple tabletop shoot where I blasted the media with air-soft cleaning supplies. The result is an organic integration with the edit that followed the gritty hand-done atheistic of the brand.

Visual design and broadcast spots created for the Chicago Fire Soccer teams 2014/2015 season. The broadcast campaign utilized hand cut typography and cell animation to give the action a raw quality. Footage rendering was achieved through xeroxing still images multiple times to deteriorate the footage, and then piecing them back together.

The main title design for National Geographic channel’s Explorer unified hundreds of hours of archival footage around a single theme: now. Whether they featured nature, science, conflict, or exploration, each clip created a sense of urgent immediacy through intentional glitches and transmission irregularities. The result is an incredibly visceral show opening.

Authentic stories about people and their money. From the drama of debt to looking for loans, we created a series of 30-second animated commercials built around the amazing illustrations of Tim Tomkinson. The KeyBank campaign was told in the voice of consumers sharing their real-life stories.