Redefining luxury in the Las Vegas
When it comes to competitive real estate, the Vegas strip is one of the toughest places on earth to stand out.
Hotels, resorts, and casinos spend millions courting adventure seekers, those looking to trade in their 9-5 routine for a few glorious days of spontaneous abandon. Whether it’s a Mediterranean Villa, Italian opulence, a visit to the Eiffel tower, or 6am nights, Las Vegas has become a market of soulless imitation and excess, cultivating an anything goes, “What Happens in Vegas, Stays in Vegas” mentality.
We worked with The Cosmopolitan to create a unique, experiential destination that would energize their guests and draw them back again and again. We took an inside-out approach, looking anywhere and everywhere for opportunities to engage visitors. From lobby columns to the marquee, every space, however remote, seemingly inconsequential, public, private or unusual, was considered an integral part of The Cosmopolitan story.
Monarch Installation
When Digital Kitchen began partnering with the Cosmopolitan of Las Vegas the focus of our attention was targeted on the eight floor to ceiling LED faced columns found in the hotel lobby. One of the key installations was Monarch, a fashion inspired concept that focus on color and form. A schedule moment in the lobby backed by the music track “Lady” by the Chromatics, the piece became a first of it’s kind walk-in music video. “Monarch” won numerous design awards with SEGD and took bronze at the “The London International Awards” for permanent digital installations.
