Rose Colored Glasses

You gonna say Detroit City.

Best friends and fledgling ad men Sam and Tim may not have the money, connections or talent that the big corporations do, but they have more than enough ambition to build a local advertising empire. Whatever they do, they do it together. And no matter what, Tim and Sam’s love for each other and their city never wavers.

For the main title sequence for this show on Comedy Central, we wanted to show Detroit in the way the main characters do, through rose colored glasses. As the sequence plays out we see the street of Detroit transform with colorful colors and playful animations portraying a whimsical city matching the tone of the show.