Doing the right thing since 1952
The "My Les Schwab Story" campaign featured real customers sharing real stories of Les Schwab employees going above and beyond the call of duty to supply great customer service. From concept to execution I creative directed the six year campaign that featured over a dozen unique broadcast spots.
Many designers and animators contributed to this extended campaign, the core creative team across six years consisted of Aaron Becker. Chad Ashley, Peter Kahlstrom, and myself.