Zone·tv is a platform that uses artificial intelligence to select and serve videos to individual viewers. Launching in 2017, with over 8000 hours of content, 300 brands you know and love, and a continuously growing library of titles, Zone·tv is the fastest-growing content platform on the market.

While at Digital Kitchen, I led the brand package, platform strategy, and consumer messaging for their launch phase. The development of 14 unique channels, on-air branded content, UI/UX design, conversion strategy, and top-line messaging helped educate audiences on Zone·tv’s unique offering and stand out in the marketplace.

To tell Zone TV’s unique story, we created a dynamic system that was highly flexible to produce a high volume of content.

From a front-end perspective, we also helped influence the UX experience that helped educate users as they explored the service.

In an increasingly crowded space, we also helped them from a communication standpoint to illustrate Zone Tv’s learn-as-you-watch unique feature.