Italy is a state of mind.
The Venetian Resort in Las Vegas is an homage to Italy.
Through a literal design sense as-well-as a spiritual sense of generosity, warmth, and lust-for-life. The Venetian is a place where the world-class meets the light-at-heart, a place that celebrates the individual, offering sophistication with a smile. Here you’ll discover a place where comfort meets opulence, where anything is possible, and the day never ends.
With hundreds of different amenities scattered throughout the property, the resort needed a simple way to spread the daily news of when and where the latest happenings were. We designed a robust compact messaging system that kept the Venetian wink and smile while also staying informative and timely.




Meet “Piccolo”, the Venetian’s compact marketing delivery system, offering simple and informative messages from around the resort. Adapting to screens of any shape and size, “Piccolo” is inspired by the utilitarian beauty of less is more. It’s big ideas for small spaces.
Peppered throughout system are moments of brand expression. We boiled the Venetian spirit into memorable 15-30 second brand reveals that express the spirit of Italy in their own unique way.
Blake Nickle, Jason Esser, Anthony Vitagliano, Nico Gibson, Nayoung Heo, Luis Roca, John, Masuga, Rachel Cohn
Feral Studios, Minimal Massive